Oh internet, you magical place, you! There’s a social media “create your own ad” contest being held by Shell. In their own words:

Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.

It’s simple enough, you choose an arctic-themed picture, type your message, and it’s done. This being the internet, it’s being trolled like crazy, and it’s hilarious!

So far Shell is being pretty good sports about it, at least on Twitter. I hope they can maintain that attitude, it’d be a shame for all that to disappear in a flash of corporate indignity. Here’s the link!